Affiliate Marketing And Back-End Selling

In affiliate marketing, all people involved in the program get benefited. The affiliate earns income each time he refers a visitor to the website of the merchant. And on the other side, the merchant produces sales without spending a lot of funds for advertising and promotion. The goal, of course, of both sides is to attain as much earnings as possible.

Since the goal is to earn more income, both affiliate and merchant should consider including the practice of back-end selling in their business activities. Back-end selling is a great support for affiliate marketing. It can greatly augment the income produced from affiliate marketing.

Basically, back-end selling is the selling being conducted after the initial sale. That is, when a visitor becomes a paying customer for one product, another product can be advertised and sold to the same customer. This second product is called the back-end product. Since the customer is already acquainted with the merchant or affiliate, there is already an element of trust planted in between. Selling the back-end product may be easier than the initial sale.

Historically, back-end selling has helped boost the sales of both the online businesses and the land-bound companies. As indicated before, the major reason is the established trust between the customer and the merchant or affiliate. If the customer is satisfied with the first product that he purchased, he will logically assume that the online company is offering quality products. A satisfied customer can be easily turned into a "repeat customer"

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